Versatile manager and leader with more than 10 years of experience in communications, marketing, events management, information technology and business process improvement in the higher education industry.
I believe good design has the potential to drive an organisation’s brand forward. As a graphic designer, I have never underestimated the impact that design has on marketing and advertising. Good design excites! When all the elements of a piece of design come together in harmony- the perfection is pure design feng shui.
Managing events are not just about logistics, but drawing from a participant’s needs to create the most exhilarating experience possible. I like to mind-map every event touchpoint so that it becomes an opportunity to engage a different aspect of the participant- from creating the initial buzz to sustaining interest and loyalty long after the event has ended.
I leverage a thorough understanding of the marketing funnel and persona-driven as well as data-driven advertising for strategic campaigns. I have formulated campaigns that utilise important tools like Google Adwords and social media platforms.
Business Process Re-engineering
I’ve worked with different corporate and administrative units like human resources, customer contact centres and libraries to identify, analyse and improve business processes, all the while keeping the customer front and centre.