Lean Six Sigma Black Belt • Business Process Reengineering • Graphic and Web Design • Strategic Communications
Versatile manager and leader with more than 10 years of experience in communications, marketing, events management, information technology and business process improvement in the higher education industry.
I believe good design has the potential to drive an organisation’s brand forward. As a graphic designer, I have never underestimated the impact that design has on marketing and advertising. Good design excites! When all the elements of a piece of design come together in harmony- the perfection is pure design feng shui.
Managing events are not just about logistics, but drawing from a participant’s needs to create the most exhilarating experience possible. I like to mind-map every event touchpoint so that it becomes an opportunity to engage a different aspect of the participant- from creating the initial buzz to sustaining interest and loyalty long after the event has ended.
I leverage a thorough understanding of the marketing funnel and persona-driven as well as data-driven advertising for strategic campaigns. I have formulated campaigns that utilise important tools like Google Adwords and social media platforms.
Business Process Re-engineering
I’ve worked with different corporate and administrative units like human resources, customer contact centres and libraries to identify, analyse and improve business processes, all the while keeping the customer front and centre.
The modern economy is a marketplace of ideas. To secure a role in it, businesses increasingly look for new ways of engaging with their customers. In this compact handbook, I describe the strategies and tactics that I formulated for an academic library environment, and to a broader extent, an educational institution context.Download ebook
The handbook provides a brief history of the work improvement teams in the university, its purpose and a brief tutorial on how projects are submitted and evaluated. It also demonstrates the Team Acceleration Roadmap, a framework for team excellence that I designed for teams in the university.View catalogue
The handbook provides a brief history of the staff suggestions scheme in the university, its purpose and a brief tutorial on how suggestions are submitted and evaluated.View catalogue
The handbook provides a brief history of the quality service award in the university, its purpose and a brief tutorial on how nominations are submitted and evaluated.View catalogue
Much like how every part of Optimus Prime’s robot body is engineered for the sole purpose of destroying his mortal enemies, the Decepticons; service has to start focusing on engineering meaningful experiences for the customer.Read more
Data are raw facts that describe the activities that we do, and the state of the world that we live in. The volume of data that accompanies us every single moment is truly massive. Thankfully, most data remains hidden; collected stealthily by the devices we use and through the transactions we make.Read more