Researcher Unbound


I remain extremely proud of this initiative, which was wholly conceptualised by me when librarians from NUS' Business Library approached me to help market their series of workshops. Instead of advertising one event at a time, I formulated and designed a strategic marketing framework called Researchers Unbound, which is still in use today, long after [...]

Poetic Gameplay


This was a toughie because it took me several days to figure out how best to market this research seminar. The topic was intriguing, and I quickly realised that it would not only attract humanities and design students, but also computing buffs. In the end, I developed a digital poster that went for the whimsical. [...]