Key to this design is the portrayal of a fun, zesty department. So I used lots of sunshine elements, including its warm colours!

This was a freelance project I completed for a home nursing care company. The original designs were cartoony. Here, I injected a familial warmth which had to catch the eye, and invite readers to peruse further.

This was a series of graphics I developed for putting up on the numerous empty walls of the library, showcasing different value propositions of the library.

This is a clever use of a Star Wars character to create an Instagram banner to attract students to the Department of Communications and New Media, NUS.

During my time at NUS Libraries, I was asked to contribute to refreshing some of the older library spaces. This was my conceptual idea of NUS' Science Library.

I worked with some research librarians at NUS Librarians to develop the marketing for ORCid, which is a kind of aggregator that pulls together all research IDs. What better way to promote the power of ORCid than through Lord of the Rings?

I worked with NUS librarians to promote a book donation drive. Not satisfied with just a generic initiative, I formulated a marketing campaign that secured a record amount of book donations. I called it b'Cause- short for Books for a Cause.

I remain extremely proud of this initiative, which was wholly conceptualised by me when librarians from NUS' Business Library approached me to help market their series of workshops. Instead of advertising one event at a time, I formulated and designed a strategic marketing framework called Researchers Unbound, which is still in use today, long after [...]

This was a toughie because it took me several days to figure out how best to market this research seminar. The topic was intriguing, and I quickly realised that it would not only attract humanities and design students, but also computing buffs. In the end, I developed a digital poster that went for the whimsical. [...]